FOR IMMEDIATE RELEASE:
Philadelphia New Media Venture Earns A Judgement From Local Attorneys
Philadelphia, Pennsylvania, May 16, 2011:
Snazify, a New Media agency-style company based in the suburbs of Philadelphia has built strategic marketing campaigns for an assortment of clients in the tri-state area over the past fifteen years. Creating quality, customized web and social networking applications for local businesses, Snazify has focused on law firms in the Philadelphia / Wilmington areas offering reduced pricing.
We sit down with Andrew Nicolai, owner and operator of Snazify LLC which is based in Glen Mills, Pennsylvania to talk about what services Snazify provides, and why these services are relevant in the ever-changing world of online legal marketing in the Philadelphia area.
Philly Law Partners:
Ten years ago, a few big named local firms felt they could completely skip online marketing from a branding perspective. What do you think caused the change in thinking, and why?
Andrew Nicolai (Snazify):
Aside from the ROI perspective on the marketing end, some of that mentality was based on local firms not wanting to push a “hard sell”, or appear to be running gimmicks in an attempt to obtain new clients. I personally believe the vertical mentality has changed for the most part due to the increasing client use of the medium, and the realization that you can be informative and professional without trying to sell yourself on an overt level.
Philly Law Partners:
Where do you believe law or legal based websites are going in terms of technology and potential exposure in potential trouble areas like social networking?
Andrew Nicolai (Snazify):
I would be the first to tell you the social angle can be dangerous for local firms, depending on which areas they actively practice. It is simply too easy for negative material to make it's way to the organic search stage via an angry spouse targeting a divorce attorney. However, not playing on that field is just as potentially dangerous. Positioning is possible to mitigate any risk involved with attentive and prompt reputation management. Blogs and viral content have gained great strides in the past decade, and that will only increase exponentially over time. With a firm strategy in place, those aspects can be used for the firm's immense benefit while directing negative material to be irrelevant or unseen.
Philly Law Partners:
What makes Snazify different compared to other local and national solution providers that focus on legal clients?
Andrew Nicolai (Snazify):
One marked difference is that we actually understand the attorney culture and are not just some agency spitting out solutions at high volume. A few of the national solution providers reuse the same copy between scores of clients, building solutions in “template” format while charging firms thousand of dollars per month. This is actually one of the reasons why we started to cater to law firms specifically, as I do not believe charging multiple clients for the same material, even reorganized, is a valid business practice.
All of our clients get original creative, web, and copy that is not reorganized or copied from our previous clients. We treat each of the firms we deal with like a completely new project that has it's own unique identity. Our cost in relation to those national providers is not even in the same ballpark, as we customize our team depending on need. So, our clients end up with a higher quality, less expensive solution they can be proud of without the huge monthly bills every month.
In terms of local comparison, there are a few select competitors that try to operate in the same way, but do not have the extensive experience we have in legal. From that end, we simply ask for the opportunity to go head-to-head with these organizations in the bidding / presentation process and let us earn our worth.
About Snazify:
Snazify
With extensive experience in web design, web marketing, web applications, new media, and traditional marketing, Snazify has recreated itself to be one of the selected low-cost solutions for Philadelphia and Wilmington based small businesses. With an all-encompassing understanding of target marketing, technology, and integration of content, Snazify can take your business beyond any current limitations and allow you to capitalize on profound developments in new media with a proven return on investment track record.
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